Search Engine Optimization

Search Engine Optimization is an ongoing process of getting high placement in search engines on particular search phrases, relevant to your web contents. It is a compound technique of search engine friendly web design, content management, keyword analysis, search engine analysis, search engines & directory submission, link popularity, article submission, and internet marketing for increasing more traffics on your web site. Tis India provides its clients option to generate more business from their websites by enhancing and maintaining their overall position in the major search engines.

Our aim is to get your website listed at the top position in search engines, so that you get high unique visitors at your site. Our search engine optimization team has promoted many websites from different domain sections for our clients and the results have driven serious business value for them in terms of customer acquisition and brand visibility.

If you run an online business and intimidate no traffic to search engines, your attempt will go ineffectual. There is no use scuttling the business if there is no profit! What is necessary is a top unique placement for your site in the fast moving search engines and drive traffic. Our search engine optimization team helps you rank best, welcome traffic and increase profit.

Getting Listed with Search Engines

If we want people to visit our page, we must register our website on search engines. This is first and most important step because 80-95% of visitors or people, who search the Internet, use search engines. If our site is not registered in search engine nobody can find our site. What is a Meta tag? Meta Tags are the most important terms used in search engine optimization. Generally there are four types Meta tags used in web promotion. They are- Title, Descriptions, Keywords, Alt tags A Meta tag (or tag) tells the search engine what your site is about. The major search engines will review your site and read your meta tags to determine categories for your site. Meta tags tell the search engine your site's title, description and keywords. Without these tags, it's difficult for your site to achieve a high ranking on many major search engines. Do I need Meta tags? Yes. If your site doesn't have meta tags, you're missing potential traffic. A web site without Meta tags is tough for a search engine to place correctly. What Meta tags should I add to my web site? Title: The title Meta tag should include your main keywords. It should be related to the your page contents. The least amount of words should be in the title. The selections of accurate title make easier to got higher position at search engines at that specific search phrase. The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. Keywords: Keywords analysis is a most important and challenging work for site promotions. Selection of accurate and suitable key words can increase traffic on your site and also increase the page rank of your site. The Meta Tag Keywords should be those words or phrases that we think people will use when they surfing on net for searching related site on various search engine The right keywords for our web site should be specific enough to describe our web site's focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product's name in the keywords. The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines? Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords

Description: Description is the second Meta tag used in web promotion. Site description should be a logical sentence, which describes our business including with keyword phrase. It should not be more long or a list of keywords

Alt Tag: Alt meta tag is also importance in search engine optimization. Alt tags use for give any title to the images. Alt tag should be more related to the images and also include the main keywords of your site.

Importance of Search Engine Optimization: Nowadays, daily thousands of websites get online. But only a professional can make sure that your site will come on top while some one is searching a keyword related to your site. Our aim is to design effective, functional & professional looking site and increase traffic to your site through search engine promotion.

Search Engine Optimization gives your company an edge over your competitors and improves both your Internet branding as well as online presence .The end-results are drastic reductions of traditional media advertising costs due to an effective online campaign, increased brand promotion, and tremendously improved qualified traffic to your site. All Types of search engine performs following tasks:

Web crawling Document indexing Query processing Ranking

Search Engine Optimization Process:

There are two types of optimization process used in search engine optimization:

1. Onpage optimization

Search Engine Friendly Web Design Search Engine Web Contents Meta Tag Analysis

2. Offpage optimization. Search Engine & Directory Submission Link Exchanging/ Popularity One Way Link Reciprocal Link Exchange Article Submission Onpage Optimization: Onpage optimization includes search engine friendly web design, web contents, and Meta tag analysis.

Web Design: Search engine friendly web design is the primary needs of effective website promotion. Web design with SEO friendly make easier to get top position at major search engines at search phrase.

Web Contents: Web content is the second basic requirements of effective search engine optimization. Content of the site must be related to the site. It should be good without spelling mistakes and users interest, It should also have the keywords important for your website.

If you have your own web designing then our experts will also help you in web designing and web site content according to search engine.

Title meta tag, description tag, and keyword tag, alt tag I have already discussed above of this paragraph.

Offpage Optimization: Offpage optimization includes search engine & directory submission, link popularity, site map generator, and article submission.

Directory Submission: Directory submission is the main and most important step in search engine optimization. By submitting site in search directories, will help in increasing traffic and also increase ranking for your site in search engines.

To find right category in a directory for your site is most important, whereas by choosing wrong category search Engines may penalize your site.

Link Exchanging & Popularity: Link Popularity is the most important term in web promotions. Link exchanging is one of the primary "off the page" factors that search engine use in determining how a site ranks in their search results. Your overall link popularity score is integrated into search engine ranking algorithms to determine where your site gets placed in their search results. There are generally use two types link exchanging services - Reciprocal link exchanging and one-way link exchanging. Both link exchanging are important in web promotion.

Article Submission: Another way of increasing links to your website is by writing articles related to your topics. Articles should be related to your website topics. It give high and unique visitors to your site. Article submission is the great way to get one way links to your website.

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