Search Engine Marketing Optimization

Search Engine Marketing Optimization

If you're seriously interested in knowing about Effective Search Engine Marketing Optimization, you need to think beyond the basics. This informative article takes a closer look at things you need to know about Search Engine Marketing Optimization.

Truthfully, the only difference between you and Search Engine Marketing Optimization experts using the right tools and information. If you'll invest a little more time in reading, you'll be that much better off when it comes to Search Engine Marketing Optimization and you can find the right tools at websites such as www.websiteinclusion.

What is Search Engine Marketing Optimization?

Search engine marketing optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page.

Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags)

The internal (links between pages on the same site)

And the external (links between pages on different sites) link structure of a web site.

A high search engine ranking will produce a measurable increase in traffic only if there is significant marketplace interest in your chosen keywords and your web site appears in the first thirty search engine results. (There are tools to tell which keywords are most searched for each month.)

However, search engine marketing optimization is not going to produce measurable results if there is very little demand for your chosen keywords. The #1 spot in search engine result pages is not particularly impressive if only two people search for your particular keyword each month.

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the most important aspects of search engine marketing optimization.

Each keyword is characterized by the supply (number of search engine result pages) and the demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply and demand characteristics (ones with a relatively high demand and a relatively low supply.) It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your site content, as well as your line of business. A #1 rank for "dog collars" is worthless if you sell cat collars exclusively. A potential customer will find your page, quickly discover that you don't sell any cat collars, and promptly go elsewhere.

Choosing a set of target keywords is the first step in search engine marketing optimization. The second step is using them in the body, title, headings, and meta-tags of your page.

You want to include the target keywords in the text of the page. Don't overdo it, though the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce your rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be totally out of place.

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Make your title tag say "click me" to a prospective customer.

Incorporate keywords into the headings on the page. Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine marketing optimization is an important first step in creating an optimized, well-positioned web site.

Knowing enough about Search Engine Marketing Optimization to make solid, informed choices cuts down on the fear factor. If you apply what you've just learned about Search Engine Marketing Optimization, you should have nothing to worry about.