Mortgage Website Design Basics

The mortgage industry is a competitive business. Practically every marketing medium is used to generate new customers. The problem is that each marketing channel has become saturated, and therefore less effective.

Mortgage companies are now facing lower conversion rates, which means lower revenue for their company. This is especially true with their online marketing strategies. That is why many mortgage companies, brokers and loan officers are now working to generate their own leads instead of buying them.

It's easy to see how you can save costs by generating your own leads, as opposed to paying for them through a third-party. In addition, not only will you save on the cost of the lead, but typically exclusive leads have higher conversion rates than purchased leads. The problem with buying leads is you are not sure of their quality. The same leads may have been sold to other mortgage companies, or the leads are not well targeted.

If you're going to be generating mortgage leads online, then the first step is obvious -- you need a mortgage website that is optimized to do this. If you already own an existing website, and you're not successfully generating leads, then it's time to make some changes. The two main problems that mortgage websites have are lack of quality content and lack of Internet marketing knowledge to drive traffic to their websites. In order for your website to be effective, it must be developed properly. With that in mind, we will discuss the most important mortgage website design factors. Your website architecture, on page search engine optimization, content, navigation, calls to action and the tools and resources you offer on your website are probably the most important factors that contribute to mortgage web sites that generate high-quality leads.

These are the building blocks to a successful mortgage website. If any mortgage website lacks just one of these factors, their mortgage lead conversion rates will go down and ultimately they will be leaving revenue on the table. In any case, if you're dealing with a mortgage website design company, it's important to keep the end goal in mind, which is: To create a website that is useful to the end user while optimized to ask for actions which will lead to the highest conversions on each and every page of your website. Mortgage Website Design Factors - Mortgage website architecture, on-page seo, high quality mortgage related content, visitor friendly navigation, calls to action, and mortgage tools and resources are some of the elements that make up high converting mortgage websites. These are the building blocks of building successful mortgage websites and mortgage website design, but are by no means exhaustive. It is important to maintain a focus on the usefulness of the website for the end visitor while still keeping in mind the importance of implementing calls to action and conversion on each page as well.

Trace Richardson is the CEO of, a Mortgage Website Design firm that builds high conversion Mortgage Lead Generation and Mortgage Marketing Websites.

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